The Entrepreneurial Arch A Strategic Framework for Discovering, Developing and Renewing Firms
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Description
As the number of universities offering entrepreneurial programs continues to increase, there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan. This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm, or grow an existing one, starting from a firm's or team's capabilities. The core methodology is based on the 'entrepreneurial arch' which…
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Key features
- A concise book, offering a fresh approach to entrepreneurship based on a tried-and-tested model, the entrepreneurial arch
- Presents a holistic view of entrepreneurship by dividing the business development process into six distinct segments, starting from a firm or team's capabilities: each segment is self-contained enough to be readily learnable, but presented as part of an integrated picture that connects the methodologies of business discovery, assessment, execution, and renewal
- Introduces four elements of successful business - motive, owner, act, and monetize - showing how these can be perceived from a strategic level all the way to a specific operational level
About the book
- DOI https://doi.org/10.1017/CBO9781139696623
- Subjects Business and Management,Entrepreneurship and Innovation
- Format: Paperback
- Publication date: 22 December 2014
- ISBN: 9781107424821
- Dimensions (mm): 228 x 152 mm
- Weight: 0.46kg
- Contains: 51 b/w illus.
- Page extent: 310 pages
- Availability: Available
- Format: Hardback
- Publication date: 12 January 2015
- ISBN: 9781107074279
- Dimensions (mm): 228 x 152 mm
- Weight: 0.59kg
- Contains: 51 b/w illus.
- Page extent: 312 pages
- Availability: Available
- Format: Digital
- Publication date: 28 May 2018
- ISBN: 9781139696623
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