Research Methods in Business Studies
- Textbook
Description
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors…
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Key features
- Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis
- Includes even more examples and exercises in each chapter
- Provides practical guidelines for dissertation and report writing
Keywords
About the book
- DOI https://doi.org/10.1017/9781108762427
- Subjects Business and Management,Management: General Interest
- Format: Hardback
- Publication date: 12 March 2020
- ISBN: 9781108486743
- Dimensions (mm): 244 x 170 mm
- Weight: 0.8kg
- Contains: 57 b/w illus. 87 colour illus. 27 tables
- Page extent: 300 pages
- Availability: Available
- Format: Paperback
- Publication date: 12 March 2020
- ISBN: 9781108708241
- Dimensions (mm): 244 x 170 mm
- Weight: 0.7kg
- Contains: 57 b/w illus. 87 colour illus. 27 tables
- Page extent: 300 pages
- Availability: Available
- Format: Digital
- Publication date: 17 January 2020
- ISBN: 9781108762427
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