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Chapter 12: Data Collection, Experimentation, and Evaluation

Chapter 12: Data Collection, Experimentation, and Evaluation

pp. 354-378

Authors

, University of Washington
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Summary

We started this book with a glimpse into data and data science. Then we spent the rest of the book, especially Parts II and III, learning various tools and techniques to solve data problems of different kinds. Our approach to all of this has been hands-on. And now we have come full circle. As we wrap up, it is important to take a look at where that data comes from, and how we should broadly think about analyzing it. This final chapter, therefore, is dedicated to those two goals, as you will see in the next two sections. One section is an overview of some of the most common methods for collecting/soliciting data, and the other provides information and ideas about how to approach a data analysis problem with broad methods. Then the final section provides a commentary on evaluation and experimentation.

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