Communication Skills for Business Professionals

This chapter is an introduction to foundational communication theories, concepts and models, examining both historical and contemporary approaches to understanding communication in society, mass media, and organisations. Have a look at any job advertisement and its selection criteria; effective communication skills are almost always mentioned. Strong communication skills are recognised as an asset in business. It is how we share information, seek assistance and delegate tasks. Conversely, poor communication can result in misunderstandings or the failed transmission of vital messages.

This chapter describes the communication process through fundamental communication theories and models. The discussion will define key terms and provide information about the relationship between the various elements of a communication event. This will give you the ability to predict what may happen in a communication event and increase the effectiveness of your communication. We address the basic assumptions we make when communicating and examine the various elements of the communication process in closer detail.