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> Contemporary International Business in the Asia-Pacific Region

Contemporary International Business in the Asia-Pacific Region

Authors

Alain Verbeke, University of Calgary, Robin E. Roberts, Griffith University, Queensland, Deborah Delaney, Griffith University, Queensland, Peter Zámborský, University of Auckland, Peter Enderwick, Auckland University of Technology, Swati Nagar, Auckland University of Technology

Description

The increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and…

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Key features

  • Emphasises the modern topic of 'doing business in Asia' and is aligned with national government initiatives
  • Includes thirteen succinct chapters presented in a semester friendly way
  • Covers contemporary topics that are driving international business forward (eg. production, innovation)

About the book

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