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Corporate Strategy Tools for Analysis and Decision-Making

Authors

Phanish Puranam, INSEAD, Singapore, Bart Vanneste, University College London
Published 2016

Description

Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as…

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Key features

  • Uses research-driven insights to help students, managers and consultants make good corporate strategy decisions and perform sound analysis of the corporate strategy decisions of others
  • A concept-based approach enables readers with limited prior knowledge to make a good decision on a concrete corporate strategy issue and offer a well-reasoned justification for this decision
  • Synthesises the authors' extensive experience teaching corporate strategy concepts to MBA, EMBA and Master's in Management students, as well as senior managers and CEOs
  • Supported by a rich companion website with case materials for instructors, current examples from the media, and ready-made templates that illustrate complete solutions to corporate strategy problems with all intervening steps and analysis

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