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Greenheck

Greenheck

pp. 287-290

Authors

, University of Dundee, , Heriot-Watt University, Edinburgh
Adapting authors: , Excelsia College, , Victoria University, , University of Western Sydney
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Summary

Greenheck is a major supplier of commercial heating, ventilation and cooling (HVAC) equipment worldwide. The organisation's goal is to provide the best value products, services and solutions to customers who want to move, control or condition air. Robert (Bob) and Bernie Greenheck formed the company in 1947, in a small shop located in Schofield, Wisconsin. Bob was the engineer and builder of the products, whilst Bernie was the salesman who would go out and find the customers to buy them. In the early years there were often attempts to provide more services beyond the HVAC equipment but in the end the company found its strength in the provision of HVAC. Those early days also proved to the Greenheck brothers that the power of sustainable innovation was truly one of the things that set Greenheck apart from its competitors. Bernie's consistent feedback from the field allowed Bob to change and adapt the product to deliver on the customer need, ensuring a strong and innovative product line. Whilst that practice still exists today, it is not enough in a hyper-competitive global market that demands more from businesses.

What innovation means to Greenheck

Innovation has become the new rallying cry for many organisations: ‘We must innovate in order to maintain our edge and provide long-term growth for decades to come.’ Whilst this can provide some guidance, without direction it provides little in the way of why it is that an organisation needs innovation. It does not answer the questions about what it will do to make change sustainable and how it will manage and maintain it over time. If innovation, taking a classical definition, is something new and something that creates dramatic change then we as humans have experienced this since our existence on the planet. That Greenheck has achieved a leadership position is attributable in large part to its long-standing commitment to consistently provide solutions to new industry challenges. Growing demand for building projects that reflect ‘green’ initiatives is impacting the ventilation industry. Greenheck was one of the first manufacturers of air-moving and -control equipment to join the US Green Building Council.

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