In this chapter we take a closer look at figurative language from a pragmatic perspective. Figurative language is also often associated with literary language. However, as we shall see, from a pragmatic perspective, non-literal use of language extends far beyond the devices and tropes traditionally associated with rhetoric and poetry. The inferential processes that we employ to interpret metaphors, irony, and other figuratively used language, are part of a more general pragmatic system. Non-literal use of language is pervasive, and the processing of non-literal language plays a central role in utterance interpretation. We focus on metaphor, hyperbole, and irony, outlining several of the most influential pragmatic approaches to the analyses of these and starting with the Gricean account. The field of lexical pragmatics is introduced, and a range of examples are discussed to illustrate just how often we use language ‘loosely’. This approach is then applied to approximations, hyperbole, and metaphor. In the second half of the chapter, attention turns to irony, and two leading analyses are introduced and then compared: irony as pretence and irony as echoic use.
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