Skip to main content Accessibility help
Internet Explorer 11 is being discontinued by Microsoft in August 2021. If you have difficulties viewing the site on Internet Explorer 11 we recommend using a different browser such as Microsoft Edge, Google Chrome, Apple Safari or Mozilla Firefox.

Chapter 3: Developing Transnational Strategies

Chapter 3: Developing Transnational Strategies

pp. 137-186

Authors

, Harvard Business School, , University of Western Ontario, , National University of Singapore
Resources available Unlock the full potential of this textbook with additional resources. There are free resources and Instructor restricted resources available for this textbook. Explore resources
  • Add bookmark
  • Cite
  • Share

Summary

The strategies of MNEs at the start of the twenty-first century were shaped by the turbulent international environment that redefined global competition in the closing decades of the twentieth century. It was during that turmoil that a number of different perspectives and prescriptions emerged about how companies could create strategic advantages in their worldwide businesses.

About the book

Access options

Review the options below to login to check your access.

Purchase options

eTextbook
US$74.99
Hardback
US$195.00
Paperback
US$74.99

Have an access code?

To redeem an access code, please log in with your personal login.

If you believe you should have access to this content, please contact your institutional librarian or consult our FAQ page for further information about accessing our content.

Also available to purchase from these educational ebook suppliers