Choices in the design of data collection
Multilevel modeling is typically motivated by features in existing data or the object of study—for example, voters classified by demography and geography, students in schools, multiple measurements on individuals, and so on. Consider all the examples in Part 2 of this book. In some settings, however, multilevel data structures arise by choice from the data collection process. We briefly discuss some of these options here.
Unit sampling or cluster sampling
In a sample survey, data are collected on a set of units in order to learn about a larger population. In unit sampling, the units are selected directly from the population. In cluster sampling, the population is divided into clusters: first a sample of clusters is selected, then data are collected from each of the sampled clusters.
In one-stage cluster sampling, complete information is collected within each sampled cluster. For example, a set of classrooms is selected at random from a larger population, and then all the students within each sampled classroom are interviewed. In two-stage cluster sampling, a sample is performed within each sampled cluster. For example, a set of classrooms is selected, and then a random sample of ten students within each classroom is selected and interviewed. More complicated sampling designs are possible along these lines, including adaptive designs, stratified cluster sampling, sampling with probability proportional to size, and various combinations and elaborations of these.
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