Chapter 3 develops the fundamentals of demand analysis through the lens of demand for medical care. The chapter discusses how to read and use demand curves and why demand for health is not commonly used (there is no direct market for health). Then various demand elasticities are covered: price elasticity of demand, income elasticity of demand, and cross-price elasticity of demand. Each elasticity is developed along with examples specific to the market for medical care and health decision-making. The chapter also develops important tools for using demand curves: how to think through demand shifters, Engel curves, how to calculate consumer surplus, and how to aggregate from individual to market demand. The end of chapter supplement walks through how to calculate elasticities.
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