This chapter focuses in on how individuals invest in or harm their health. This is done using the concept of the health production function. Various inputs to the function such as medical care, illness and injury, lifestyle choices, age, genetics, and environmental factors are discussed along with their interactions with each other. Key health economics concepts such as the flat of the curve, the tradeoff between health and utility, and the role of technological innovation in medical care effectiveness are discussed, as well as the key economic concept of the margin. The end of chapter supplement introduces the concept of standardized units for measuring effectiveness of care.
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