ABSTRACT. Eliciting people's values is a central pursuit in many areas of the social sciences, including survey research, attitude research, economics, and behavior decision theory. These disciplines differ considerably in the core assumptions they make about the nature of the values that are available for elicitation. These assumptions lead to very different methodological concerns and interpretations, as well as to different risks of reading too much or too little into people's responses. The analysis here characterizes these assumptions and the research paradigms based on them. It also offers an account of how they arise, rooted in the psychological and sociological contexts within which different researchers function.
Taken all together, how would you say things are these days - would you say that you are very happy, pretty happy, or not too happy?
National Opinion Research Center (NORC), 1978Think about the last time during the past month that you were tired easily. Suppose that it had been possible to pay a sum of money to have eliminated being tired easily immediately that one time. What sum of money would you have been willing to pay?
Dickie, Gerking, McClelland, & Schulze, 1987, p. 19 (Appendix 1)Review the options below to login to check your access.
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