A huge array of statistical methods are available to the researcher, of variable levels of sophistication, and a comprehensive survey would be well beyond the scope of this textbook. Here we outline three methods which are widely used in business studies research, namely factor analysis, structural equation modelling, and event study analysis. In each case, we explain the key elements of each method, the underlying intuition, and how to interpret the results, and then provide an example from the business literature.
Review the options below to login to check your access.
Log in with your Cambridge Higher Education account to check access.
If you believe you should have access to this content, please contact your institutional librarian or consult our FAQ page for further information about accessing our content.