Research Methods in Business Studies

In business studies most researchers need to collect some primary data to answer their research question. This entails deciding what kind of data collection method to use, which depends upon an overall judgement on which type of data is needed for a particular research problem. One important aspect is to identify the scope of the study and unit of analysis and what type of analysis is needed. After looking briefly at the chief differences between quantitative and qualitative approaches, the chapter looks at different qualitative methods and when to use them.