This chapter considers the future of health issues and how health promotion will be needed and challenged. The chapter discusses the relationship between the environment and human health through the lens of concepts including the Ottawa Charter, systems thinking approaches and One Health. A detailed discussion of health promotion relating to the Covid-19 pandemic demonstrates the importance of clear health communication, while also considering the ways personal beliefs, societal expectations and different cultures can affect the implementation and success of health communication. Finally the chapter looks at the ways in which health promotion will need to respond the diverse needs within society in order to increase equality and inclusion.
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